The dashboard provides insight on your company’s regional performance with regard to Reputation Score and additional metrics.
The Dashboard is visible as a Map or a Summary view. The selected filters affect the data shown on the dashboard.
The Map Dashboard is the default screen after logging into your account (if you have access to more than one location). Hover over colored areas on the map to view reputation score for a region. Click a region to view a snapshot of individual locations. Click an individual location to open the Summary Dashboard (see below).
The average reputation score of all locations selected. Industry Average represents 1,000 businesses in your industry (Reputation.com customers and non-customers). Best in Class represents the highest scores within that 1,000 business sample.
Leading and Trailing
The region with the average highest score and lowest score.
If you are coloring the map by Star Rating as opposed to Reputation Score, the Leading is the location with the highest (>= 3.5) and the location (<=3.4) with the lowest average rating. If no location qualifies for the selected filters (star rating of 3.4 or lower for the selected sources), a gray box appears.
Data is segmented into categories depending on the Color By filter (Reputation Score or Star Rating). No data indicates that no region in the selection is associated with your account or no reviews have been associated with that region.
The Benchmark drop-down allows you to colorize the map to see which regions fall above or below the Company Average, Industry Average, or Best in Class.
Additionally, if you have a Competitive Insights solution enabled, you can colorize the map to compare against a specific competitor or all competitors.
The Summary Dashboard provides benchmarks for specific modules. The selected filters are available to modify. If you selected a specific location from the Map Dashboard, the location filter is already set.
Not all features may be available to your account.
Displays your account’s reputation score for the selected period. Below the results, the industry average and best in class scores are available to see how you compare. Additionally, your account’s score for the previous time period is also available for comparison.
Displays the average star rating and volume of reviews for the selected filters. Below the results, the percent change is indicated based on the previous comparable period.
Displays Net Promoter Score (NPS
), average star rating, and volume for survey submissions (different from online reviews) from surveys. Below the results, the percent change is indicated based on the previous comparable period selected.
Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend your products and services to others. This score is based on an “NPS” survey question type:
Customers who give you a 6 or below are Detractors, a score of 7 or 8 are called Passives, and a 9 or 10 are Promoters. To calculate your Net Promoter Score, the system detracts the percentage of Detractors from the percentage of Promoters. So, if 50% of respondents were Promoters and 10% were Detractors, your Net Promoter is a score of 40.
Displays listing views and actions taken with regards to clicks to phone calls, clicks to driving directions, and website visits invoked from your business listings.
Displays social metrics for total posts, number of followers, and total engagement (e.g., comments, likes). Below the results, the percent change is indicated based on the previous comparable period.
Displays review results submitted from Kiosk-enabled systems (legacy feature). The number of reviews refers to completion of the onsite (first-party) survey.